He utilizes data, content and personalized experiences to help PCMA better understand its members’ needs and develop an audience-focused strategy.Haas has more than 15 years of database marketing, product development and consulting experience from working in business-to-business and business-to-consumer industries.
If you have any questions for Carly, she’d welcome the opportunity to speak with anyone that is considering the designation or incorporating digital into their event strategy.We would love to hear from you!
Content must have been hosted or created within two years of your certification date.Exam is only required if certification has lapsed beyond 60 days of renewal date.DES recipients with lapsed certifications may recertify through the application process and taking the DES exam.Title, session description and learner objectives.Registration confirmation, payment receipt organization transcript, certificate of completion or name badge.You must earn 20 clock hours of new virtual/digital-related continuing education programs. At Harvard Business and Law School, he completed a program on strategic negotiations for senior executives and a program at Massachusetts Institute of Technology (MIT), one on data intelligence and big data.Robert Haas is responsible for PCMA’s IT, human resources, data and finance departments as its first Chief Administrative Officer.
Contact us.Kaitlyn is a Marketing & Communications Specialist at Redstone Agency. Be seen as an authority on planning and producing effective digital events including livestream sessions.
His previous roles include Senior Vice President of Strategic Product Development and Marketing at Scranton Gillette Communications Inc. and in direct response marketing for Tribune Direct.He has a bachelor’s degree in international business from St. Norbert College in De Pere, Wisconsin.As Chief Business Officer, Mona Cotton leads the Business Development, Client and Member Services, and Business Services teams. He utilizes data, content and personalized experiences to help PCMA better understand its members’ needs and develop an audience-focused strategy.Haas has more than 15 years of database marketing, product development and consulting experience from working in business-to-business and business-to-consumer industries. We’ll explore the basic elements of measuring levels of engagement and ROI, and how and when to use simple traffic reports vs. more robust, supplemental data.
Karamat serves the greater business events industry as a prominent business architect, enabling our community to become a catalyst for economic and social progress, organizational success, and personal and professional development.In his previous role as Chief Operating Officer, Karamat led the development and implementation of PCMA’s new vision: driving global economic and social transformation through business events. In addition to completing his bachelor’s degree and Masters of Business Administration from York University in Toronto, Canada, he has completed postgraduate certificate programs at Wharton School of Business at University of Pennsylvania, Kellogg School of Management at Northwestern University and the University of Chicago. His previous roles include Senior Vice President of Strategic Product Development and Marketing at Scranton Gillette Communications Inc. and in direct response marketing for Tribune Direct.He has a bachelor’s degree in international business from St. Norbert College in De Pere, Wisconsin.As Chief Business Officer, Mona Cotton leads the Business Development, Client and Member Services, and Business Services teams. This module begins with developing an understanding of what engagement looks like and why it’s vital to your digital experience; and the challenges involved in keeping audiences engaged. He leads the marketing, events and print and digital teams, which includes Convene magazine.MacMillan has more than 30 years of experience in the global business events and tourism industry and has worked with business enterprises on every continent.
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