(,The majority (92%) of marketers believe event software makes it easier to achieve business outcomes. White Paper],Key Points of Difference in Marketing for Event Planning,The Best Advertising Tactics for Convention Centers,Examples of Social Media in the Food & Beverage Industry,The Principles of Social Marketing & Advertising. (,79% of event marketers integrate their event software with a CRM. This is especially noteworthy considering that 73% of marketers are prioritizing lead quality in 2018. (,The majority (87%) of B2B marketers say in-person events are a critical component to their company's success.
(,61% of event marketers believe that events are a critical marketing channel for meeting key business objectives. Plan nurture email campaign for your event. (,The majority (74%) of event marketers do not charge for virtual events. (,3% increase in use of mobile event apps as part of event technology in 2019. (,When comparing the U.S., Canada, and the United Kingdom, The U.S. and Canada tied for most diverse with 64% male speakers versus 35% female speakers, respectively.
(,40% of event app developers boast an average adoption rate of over 80%. The corporate space also requires an understanding of the marketing goals companies want to meet from their event and experiential marketing initiatives, which can vary by company. If you plan on specializing in business/government events, you can expand your market potential by serving one or more industry sectors — association, government, corporate and convention. (,70% of businesses that are overperforming in regards to their company goals expect to increase their budgets for in-person events. (,24% of businesses within the media industry allocate over 51% of their marketing budgets to in-person events while most (48%) spend 1-20%. Conduct a comprehensive market analysis as part of your business plan before starting an event planning business. (,The majority (65%) of B2B marketing industry plan to reallocate some or most of their live event budgets to online events, such as webinars (,The majority (72%) of respondents project overall B2B marketing budgets will increase, stay the same, or only be cut moderately (by less than 20%). This reflects a 32% increase since 2017. (,Commercial and Professional Services Event Statistics,The majority (96%) of respondents in the commercial & professional services industry believe events provide valuable opportunities for attendees to form in-person connections in an increasingly digital world. Of the 1,100 consumer survey respondents, 58 percent said they actually bought the product soon after the event and 86 percent said they became regular customers of the company sponsoring the event.The social event segment is most vulnerable to factors such as unemployment rates and disposable incomes. (,The majority (96%) of event professionals do not believe virtual events will replace in-person events.
(,60%-70% of event app features commonly used across industries are engagement-focused. (,87% of event marketers said they have canceled—and 66% have postponed—events as a result of COVID-19. (,Event Marketing Budgets and Trends Statistics,The majority (62%) of marketers believe a mobile app for an event can help drive attendee engagement. (,The majority (93%) of event professionals plan to invest in virtual events moving forward. (,The majority (97%) of respondents within the media industry believe in-person events can have a major impact on achieving a company’s primary business goals.
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