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In fact, per a Twitter-commissioned study, 49% of gamers on Twitter are more likely to share views and recommendations versus gaming audiences on other leading social media platforms. “Gaming industry and its conversation growth are gaining momentum over the past few years, and it further amplified because lockdown made people resort to video games to meet their need states such as in socialising, normalising and idling,” said Martyn U’ren, head of research at Twitter, APAC & MENA. ● Share content – 91% Twitter users want to see more from gaming brands. In fact, Gaming can also be an interactive way to socialize and bring people together. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, The Best Times to Post on Social Media in 2020 [Infographic], Facebook Threatens to Leave Europe Due to Proposed New Data-Sharing Regulations, Facebook Launches 'Facebook Business Suite', an All-in-One Management Tool for Facebook and Instagram, Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images, 6 Key Metrics to Track to Help Maximize Your Online Events [Infographic], How Brands Can Meet New E-Commerce Expectations, Drive Customers to Checkout by Leveraging Transactional Data, How Online Retailers Can Turn Returns Into a Competitive Advantage, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, Understanding Your Audience to Build a Better Customer Experience, Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season, How to Drive Demand to Your App in a Post COVID-19 Era. Locally. “Gaming is also ever-evolving. Some teams even channeled their passion for gaming to help people through tournaments for a cause. Not to mention, the rise of eSports and its million-dollar prize pool contributes to gaming’s growing popularity in capturing more global and local gaming audiences. With over 1 billion Tweets gathered in the first half of 2020, the Philippines ranks 10th as the country that has Tweeted the most about gaming so far this year.
Locally, 47% of Filipino GenZ gamers played social or multiplayer games in April 2020. In APAC, 94% of gamers use Twitter weekly or more often; while 62% of gamers are on Twitter constantly or multiple times a day. In APAC, 94% of gamers use Twitter weekly or more often; while 62% of gamers are on Twitter constantly or multiple times a day. The Millennials, on the other hand, share the same preference in genre but with the addition or casual games such as puzzles or any game that does not require much time or strategies.
Interestingly, male Filipino gamers are heavily invested on playing eSports. The gaming world is huge, and the catalog of which device and genre to choose from is virtually endless. Embeddable Tweet: https://twitter.com/darwinpabs/status/1270554319163502593. In April 2020, 38% of Filipino Twitter users shared that they played social games to keep in touch with their friends and family. The all-new Jollibee App makes ordering your favorites faster and more convenient! [5] Interestingly, male Filipino gamers are heavily invested on playing eSports. Obviously this won’t be a fit for every business, but with so many people involved, there are various angles to consider. Twitter, Facebook and YouTube are all boosting their efforts to appeal to the gaming community, and as gaming evolves, gaming-related content offers new ways to reach users and appeal to the engaged gaming community with relevant deals and offers. In fact, Filipino Twitter users from ages 55 and above shared that they play video games to pass the time (25%) and have fun things to do (19%), though they are not much keen on trying new and advanced games and mostly stick to casual games (20%) and try a bit of adventure and action (11%). In fact, Great deals on Burgers and Free Cajun Fries with Popeyes’ Monday and Tuesday promos, Delightful September Deals and more from Max’s Group.
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