Stay up to date with the latest marketing, sales, and service tips and news. You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. The top of the homepage, where websites normally showcase a ton of different sections and options to click through, only has one icon to click -- which leads you to a subscription page. The call-to-action is bold and above the fold. Show them a completely different form to measure results/success by adding or removing fields to each. Through this process, I've learned a thing or two about what works, what doesn't, and why.
Financial Services. This could be in the form of ranked or unranked items as well as a best-of list. Professional Services. The customer quote is a bold and emphatic testimonial speaking to the benefits and results of using the product. is great social proof. The film company's homepage is made up of only trailers for its new films. sounds like an experience worth trying. The masterclass is made up of eight comprehensive lessons (i.e. One effective way to create a meaningful content offer is to repurpose and repackage pieces of content found on your website. In the above example, the text is from New York Magazine but the image is from Switchback Travel. Examples of Using Smart Content Unlike other online news publications that inundate homepages with as many headlines and images as possible, Digiday's first section showcases just one article.
I particularly love the use of whitespace, contrasting colors, and customer-centric design. The design is simple, and the color combination does a great job of making the call to action stand out. Mailshake acquired 5,321 email opt-ins for their cold email masterclass workflow in under one year -- proof that, if done well, this could be an incredibly effective strategy. From the headline and sub-headline, it's clear exactly what Jill Konrath does (and how she can help your business). Over the years, Evernote has turned from a simple note-saving app into a suite of business products. Free and premium plans, Customer service software. Resources Blog Read marketing, sales, agency, and customer success blog content. HR. Pro Tip: While you are adding a CTA in place of a navigation item, it will remove it from your hamburger menu for mobile.
Throughout the homepage, our bright blue and orange color themes keep returning to draw your eye to links and CTAs. We know video content is format audiences. The homepage isn't cluttered and only includes the necessary elements to get people to starting building their websites. Premium plans, Connect your favorite apps to HubSpot. "Invest Like a Woman: Because money is power." It's simple and gets straight to the point. It includes news outlet logos and testimonials as social proof. Personally, I like feature pages to be simple with as little 'interaction' needed as possible. More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. To help convert visitors into leads, Townsend repurposed and repackaged the content on their page into a guide. Some brands have taken this approach to the next level by creating a multi-page masterclass or guide that links together like-themed pillar pages. But before we dive into the examples, let's dissect some of the best practices of homepage design. WorkFlowWise Boosts Leads by 2X year after year with HubSpot, Launchpad site for venture backed SaaS startup, Case study on Snapshift’s website rebranding. This is perhaps one of the best uses of whitespace I've seen. One tried-and-true way to convert visitors into leads is by offering something of value in exchange for their contact information (i.e.
Consumer Services. The right side helps get a glimpse of how their WordPress themes look like, without having to scroll or dig deeper. This homepage is beautifully designed.
Chipotle's current homepage is all about the forthcoming holiday, which it uses as a unique value proposition to get you to start clicking through your site.
See all integrations. Stay up to date with the latest marketing, sales, and service tips and news. As we look to future website updates and experiments to tackle with our internal teams, let’s take a look at four quick-win examples with which you could use smart content on your HubSpot website. Looking for more inspiration? Similar to your video content, make sure to optimize the alt-text of your images throughout the page. This is also very helpful for workflow and list segmentation rules as well! This isn't your typical non-profit website. There's great use of contrast and positioning with the primary calls-to-action -- it's clear what the company wants you to convert on when you arrive. Set up your form fields to drop-downs or checkboxes instead of multi-line text boxes to save both time and effort for prospects putting in form information on mobile.A client example of what we’ve done is below. It speaks the language of its customers. It's easy to subscribe to the newsletter and get in touch -- two of her primary calls-to-action. Free and premium plans, Content management system software. Some examples of the interaction I dislike are tabbers, slideshows, modals, etc. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors'. The animated header image is a great way to capture attention. Were you able to find a helpful next step to learn more?
Its featured image (in this case, a scary one) is eye-catching, and the headline is just asking to be clicked now that the visitor has an idea of what they're going to read. Dropbox carries over its simple design and branding. These aren’t the only opportunities for you in terms of smart content, which is what makes growth-driven design an exciting form of ongoing Web improvement for marketers. Consider how you can apply one (or several) of these examples to your business to strengthen your content marketing efforts. We know that HubSpot is a very powerful tool that helps us identify the right prospects, gather analytical insight about these prospects, and begin to discover the best ways to market to them and turn them into customers. The homepage presents a multitude of options for the visitor, but it isn't cluttered thanks to the solid background and simple typography.
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