Now you have a guide for your post event evaluation, but what about staffing your event?
This guide will speed up your process while ensuring you dot every “i” along the way.
Try incorporating just a couple of these tips into your next post-event blog and see what it does for your website traffic, or try these content treasure-hunting ideas, and note how much material it provides your marketing team in the weeks and months ahead. A well-known speaker spits out her favorite one-liners (which were probably lifted from someone she saw a year earlier) and the latest buzzword, and the next day everyone is posting, tweeting, and reporting back to their bosses with the same line.
If you notice some especially positive feedback, reach out to these guests to request a more formal testimonial or endorsement.
In fact, that’s the worst way to do it.
Hey, remember that “Ideal guest” persona you’ve put together when you were planning your event?
But, at least runners write them, a step that many event producers will never take, and that’s too bad. One of the most straightforward ways to collect input is to send out an email link to a survey that people can fill out online. These could be a great marketing tool for future events, as they come from real people who’ve experienced the event for themselves. Include your recommendations to improve your events in the future. Will you need more sponsors if you’re to make your events profitable? During the event, track its performance. There’s bound to be a whole lot of visual material related to your event floating around the web. Event Article: An Event Article is a piece to inform your target audience of an upcoming event (lectures, conferences, workshops, performances…) that will be taking place at Stellenbosch University Example: Your faculty will be holding lecture on sustainable energy, hosted by a leading expert in their field, and the technologies that support it.
“Wait. A post-event report template includes the following information: The event where the report is based on. The report assesses whether the event goals and objectives were met. Having this overview lets you pinpoint what went well and what needs adjusting. Review the product demonstrations and presentations during the event. Instead of saying, “to increase brand awareness,” make it specific. Having everyone fill out the same survey makes it easy to compare their input and spot trends and areas that need improvement. Moreover, don’t hesitate to mention any problems you had. While the event is still fresh in everyone’s mind, get their feedback about it. Put all of these together into a common gallery, so you have a pool of material to pick from for all your marketing needs. By answering these types of questions, you’ll be better prepared when putting together the budget for your next event. Sure, it takes more effort than sending out a generic email, but a physical thank you card will leave a more memorable impression. Download The Ultimate Experiential Marketing Staffing Guide and Checklist, absolutely free. Not to mention that it could be an invaluable source of marketing material - real-life photos, videos, and even catchy phrases that people use to describe your event. In this report, include the number of press events, media coverage and mentions. Your first order of business is to reach out and thank them all. Again, the play-by-play approach to a Storify isn’t always best.
This final step is one of the most detailed, and critical, parts of event management. Stacy Lukasavitz - Writing Sample - Event Preview Article DMA was in the 1990s for Best Miscellaneous Instrumentalist. Report the total number of participants as well as information surrounding giveaways (which were most popular, attendee feedback, number of offers redeemed, etc.). Planning a new event?
This is where you should list the specific and measurable goals you first made before the event.
So your event was a smashing success.
It deals with the strengths of the event and the areas that are needed for improvement should there be another event like that the organizer will handle.
Company nr. Spend on sample products should be factored into the ROI calculation, however track sample effectiveness through consumer feedback if possible. Share the most flattering photos and videos on your social media profiles and official event websites or pages. Consider giving event attendees a way to purchase your product or service during the event, or provide them with a limited time offer to encourage them to buy shortly after the event. In fact, that’s the worst way to do it.
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