Music, Media and Adolescent Sexuality in Jamaica, EXPRESSED EMOTIONS AND LOCUS OF CONTROL AMONG PARENTS OF SCHIZOPHRENIA PATIENTS, Role of qualitative research in exercise science and sports medicine, Tanzanians still suffer stigma of HIV, even with universal access to antiretrovirals, Sampling methods: methodological issues involved in the recruitment of older people into a study of sexuality, Health research methods; a tabular presentation. The main objective of a purposive sample is to produce a sample that can be logically assumed to be representative of the population. This kind of purposive sampling technique is commonly used to generate reviews of events or experiences, which is to say, it is common to studies of particular groups within larger populations. In purposive sampling personal judgment needs to be used to choose cases that help answer research questions or achieve research objectives. L. exemplum, taking out], The selection of a group of subjects from a population. Doing this kind of early-stage expert-based research can shape research questions and research design in important ways. Purposive sampling is a non-probability sampling method and it occurs when “elements selected for the sample are chosen by the judgment of the researcher. Percutaneous umbilical cord sampling, also known as cordocentesis. (2012) “Research Methods for Business Students” 6th edition, Pearson Education Limited p.288, Interpretivism (interpretivist) Research Philosophy, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step approach, Purposive sampling is one of the most cost-effective and time-effective sampling methods available, Purposive sampling may be the only appropriate method available if there are only limited number of primary data sources who can contribute to the study, This sampling technique can be effective in exploring anthropological situations where the discovery of meaning can benefit from an intuitive approach, Vulnerability to errors in judgment by researcher. If you decide to apply questionnaire primary data collection method with use of purposive sampling, you can go out to Oxford Street and stop what seems like a reasonable cross-section of people in the street to survey. Purposive sampling, also known as judgmental, selective, or subjective sampling, is a form of non-probability sampling in which researchers rely on their own judgment when choosing members of the population to participate in their study. Inability to generalize research findings. For example, for a research analysing affects of personal tragedy such as family bereavement on performance of senior level managers the researcher may use his/her own judgment in order to choose senior level managers who could particulate in in-depth interviews. A purposive sample is a non-probability sample that is selected based on characteristics of a population and the objective of the study. From Mueller and Young, 2001. Researchers often believe that they can obtain a representative sample by using a sound judgment, which will result in saving time and money”.[1]. Purposive sampling is a type of sampling that selects specific individuals or groups because they match criteria that are necessary for the investigation of whatever is being studied. According to the type of cases, purposive sampling can be divided into the following six categories[1]: Suppose, your dissertation topic has been approved as the following: A study into the impact of tax scandal on the brand image of Starbucks Coffee in the UK.
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