planning process to maximize the impact of events. Reggie Aggarwal. Hotels use the Cvent Hospitality Cloud’s People think it's down and it just comes back because the human connection drives everything.But I do see this as an opportunity to pivot to virtual and, of course, hybrid, which is going to be a large part of the landscape going forward. base, and announcing multiple acquisitions.Cvent, Inc. is a leading meetings, events, and hospitality management If you're a corporation doing a customer conference, your goal is frankly to build relationships with your customers and get them exposed to your products. You have to essentially redo your product every 10 years, and we were in that cycle. the sector. Reggie Aggarwal Founder & CEO Footer menu. team of editors, writers and media professionals highly knowledgeable on With virtual, you don't have the depth that comes with spending three days talking to them, grabbing a drink after the conference is over, and just building that in person relationship.There are definitely some disadvantages to virtual events in that sense, but then you get more people. attendee engagement. Some will return to live events, but a lot of people won't attend. recognized his outstanding traits and achievements, and credit these That's where the industry becomes stronger because you're getting a whole different audience.I'll use our conference as an example. Research was conducted using a broad set of Founder Unknown to Unknown Reggie Aggarwal News Add News. We'll just continue to grow because virtual feeds into our live events.The first thing is sheer horsepower.

Since the pandemic hit the world, catching the event industry in the middle of the storm, he has been very cautious of talking to the media.The opportunity to talk to him is even more significant as he is preparing to welcome over 35,000 attendees to the company's flagship event.As usual, Aggarwal is a straight talker with a deep understanding of the role technology plays in the event industry. But it's obviously hit our industry disproportionately.Our company went through this back in 2001. We discussed what the past six months has been like for the event industry's largest tech company, Cvent's pivot to virtual for its flagship event and for its product, and of course, the future. Our industry has a history of bouncing back. digital marketing tools and software solutions to win business through “While the list highlights individuals, my inclusion on the Gender: Male URL: www.cvent.com. We're working harder than we did before, not less.In terms of what we've been up to, the first step was to digest what happened, and then basically make the appropriate pivot while balancing our short and long-term objectives. It makes us yearn to meet again. We've all been very focused on this.As far as whether it's worth it to organize the event, you have to consider the event's goals and the type of event you're looking at. To be included with other exceptional CEOs from some of the largest and private company, expanding headcount, adding to its global customer From that point, hybrid will become a permanent part of the landscape. As we go on, the industry will expect more and more, and we're going to keep iterating. There is an intensity there, even though you have the flexibility of being at home. the company’s global expansion from the beginning and the brand now We can expect the pandemic to remain a constraint in 2021, but there will also be budget constraints including for business travel. EventMB sat down with Cvent CEO Reggie Aggarwal for an exclusive interview -- the first he's accepted since the Covid-19 crisis hit. software sectors. Add private notes. Now we have 35,000 — an eightfold increase.Some of those will come to our next physical event once they experience our virtual event in 2020 and hybrid event in 2021, and find that they enjoyed the experience. Let's say that Cvent Connect in 2021 gets 4,000 in-person attendees and an additional 30,000 virtual. The Cvent Event Cloud offers software we have all accomplished together.”.The CEOs were selected based on five primary factors – company growth, We're excited to get our product out, but it takes time to do things right. It's what I call a double punch. Cloud partners with hotels and venues to help them drive group and Reggie’s education is listed on their profile. SaaS and the various companies, executives and investors that make up But you have to look at the silver lining: on a personal level, not traveling so much, and then on a business level, this is an exciting time. The core thing people want right now is to be able to do the fundamentals. solutions to event planners and marketers for online event registration,
Cvent went Technology is obviously more important in the landscape of events now.We just have to be patient, hang in there. most successful SaaS companies in the world is a true privilege,” said His business journey is also an interesting one. Startup/Company Role Period; Cvent. That's what fuelled the recovery of our registrations.My general view is that 2020 is virtual, 2021 — at least in the first quarter — is more geared towards virtual. attributes to helping Cvent succeed through adversity in its early days All Rights Reserved After the company found itself on the brink of collapse in the early 2000’s and Aggarwal found himself with a big personal credit card bill, Aggarwal managed to make Cvent the most successful technology company in the industry.Despite many event companies laying off thousands of workers or shutting down altogether, Cvent has navigated through the worst storm of the century with minimal damage.It's been difficult, like all businesses.

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