event planning as a function in the hospitality industry May 2010 Conference: 20th Biennial International Congress TOURISM & HOSPITALITY INDUSTRY 2010 New Trends in Tourism and Hospitality Management
It introduces students to fundamental strategic management prin-ciples in a tourism, hospitality and events … The role of hospitality industry in tourism is vibrant and diverse, which has generated employment opportunities as well for the individuals (Hospitality Management, 2014). hospitality industry is unique in its nature which tends to be service-oriented and has a strong emphasis on human exchange in the service delivery processes. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. The hospitality industry is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. A summary of key characteristics relating to the hospitality industry are listed in Figure 1.1 as below: Figure 1.1– Characteristics of the Hospitality Industry Characteristics of
Hospitality and Events Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject.
Therefore, the purpose of this study is to examine the role of the hospitality industry in the organisation of events, by identifying events organised by the hospitality industries, assessing the application of event management techniques by the event managers; and examining the expectations and satisfaction levels of the clients of the selected hospitality facilities, who had attended such events.
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