In March 2013, Tourism Australia, along with state and territory tourism organisations and partners including Citibank Dell, IKEA, Monster.com, Sony Music, STA Travel and Virgin Australia, launched the Best Jobs in the World global youth campaign. We pay our respects to all Aboriginal peoples; Elders past, present and emerging. Current Tourism Australia CMO Lisa Ronson tells AdNews Hogan put Australia on the map and is the "godfather of Australian tourism".A series of TV ads were launched showing Australia “through the eyes” of individuals including singer Delta Goodrem, commentator and cricketing legend Richie Benaud, poet Les Murray, artists Barbara Weir and Brett Whiteley and media personality Jono Coleman.Central to the campaign was the concept of ‘walkabout’ – a uniquely Australian concept that is steeped in traditional Aboriginal culture.Dundee Returns campaign, launched today in the US during the Super Bowl.
Curated by youth for youth, Aussie News Today shared stories from across Australia, broadcasting them directly into the news feeds of millions of young people and potential travellers across the world.
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Acknowledgement of Country Tourism Western Australia acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and culture.
The body has a history of iconic advertising, from Paul Hogan saying G'day, to Lara Bingle yelling 'Where the bloody hell are you?'.
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If you are looking to holiday in Australia, please visit.In March 2013, Tourism Australia, along with state and territory tourism organisations and partners including Citibank Dell, IKEA, Monster.com, Sony Music, STA Travel and Virgin Australia, launched the Best Jobs in the World global youth campaign.The global youth campaign took Tourism Queensland’s highly successful 2009 Best Job in the World campaign and made it bigger by involving multiple partners to promote the whole of Australia.At the heart of the campaign was a global competition to win one of six extraordinary dream jobs with a state or territory tourism organisation, including Destination New South Wales, Tourism Northern Territory, Tourism Queensland, Tourism Victoria, Tourism Western Australia and the South Australian Tourism Commission.The campaign targeted travellers aged 18 to 30 years, living in Australia and overseas, with a particular focus on countries eligible for Australian Working Holiday visas.Tourism Australia rolled out Best Jobs in the World in Canada, France, Germany, Hong Kong, Italy, Japan, Singapore, South Korea, Taiwan, the UK and the USA, resulting in 620,000 applications from 330,000 individuals in 196 countries, with 46,000 video entries during the six-week campaign.In May 2013, 18 finalists from 12 different countries were selected. {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"The Best Jobs in the World","playerId":""}}. Please share your artwork or website with our Brand team for approval prior to proceeding and allow 48 hours for a response. Past campaigns The Best Jobs in the World The Best Jobs in the World. If you are looking to holiday in Australia, please visit.Tourism Australia’s domestic campaign, Holiday Here This Year, encourages Australians to get out there and see their own backyard.When promoting international tourism to Australia, businesses within the travel industry are welcome to use this logo. Some of Tourism Australia's past campaigns case studies.
The finalists were flown to Australia to spend a week undergoing a series of challenges relevant to their chosen job, with the successful candidates being announced in June 2013.During the campaign, recruitment website Monster.com created an online jobs board that advertised temporary and casual jobs, aimed at travellers visiting Australia under the Working Holiday Maker program.In addition, 60 youth travel operators around the world promoted the campaign through their own distribution network with STA Travel reporting a significant increase in enquiries and booking.The campaign resulted in significant publicity with more than 8,500 news articles worldwide generating over $44 million worth of media coverage.Furthermore, a Tourism Australia survey of nearly 15,000 people who entered the Best Jobs in the World competition revealed that seven out of 10 participants planned to apply for an Australian working holiday visa, with four out of 10 seriously considering taking a working holiday in Australia.
We take a look at 30 years of tourism ads.Responses averaged 1,500 a day and visa applications increased by 40%. The ‘Shrimp’ advertisement is now recognised as a classic in the world of advertising.
Tourism Australia's other influencer campaigns targeted India, Japan and Germany. Tourism Australia undertakes consumer marketing and industry development activity in 15 core markets.
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